Former TOWIE star Lucy Mecklenburgh has been announced as the face of Barry M throughout 2016.

Mecklenburgh commented 'I've grown up with Barry M and I'm so excited to be the face of such a colourful, fun cosmetics brand. I can't wait to share what's in store for 2016!'. Dean Mero, MD of Barry M, added 'For our first ever 'Face of Barry M' we wanted someone who could truly represent our brand values - and Lucy does just that! Lucy's a great example of a Barry M girl and we're looking forward to working with her on lots of exciting Barry M product launches and campaigns throughout 2016'.